Recently, I travelled to Forsyth’s gorgeous historic downtown to dine at Jonah’s on Johnston, a local pizzeria serving calzones, specialty pizzas...
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September 2009
Social Networking Tips for Businesses
Submitted by MyTown on Mon, 2009-09-28 15:15
By Adam Mauldin
Intern with MyTown Magazine
Last Friday, I had the opportunity to meet Paige Henson and Kendra Ferguson with HHB Advertising to learn about the uses of social networking in business. Like many of you reading this, my experiences with social networking sites (such as Facebook and Twitter) have involved logging into my accounts to send family members news of my travels, or to stay in touch with friends that have long since moved away. Recently, however, my perspectives have been broadened, as I now am responsible for using social networking sites in a business capacity at MyTown Magazine. Some of my initial questions were:
- Why would a business want to use social networking?
- How does a business use social networking without spamming its audience?
- What is proper etiquette for businesses engaging in social networking?
As Paige and Kendra explained, a business should go into using social networking with a similar mind-set as a typical person would – to connect with a group of people (whether friends, family members, or business contacts) and to engage in conversation. “It’s all about the conversation,” says Paige. The purpose of a business engaging in social networking is not to sell the goods of your business! The purpose is to engage in conversation. “Unfortunately, most businesses get this wrong,” notes Kendra.
Before sending out a mass email to your social networking contacts, consider the consequences. If you were the end-receiver, would you want to receive the email? Mass emails more times than not are considered spam to the person who receives it. A business engaging in social networking always should keep their audience’s interests in mind – not the business’s interests. A business engages in social networking to connect with their audience, and provide information that its audience is interested in and can interact with. “It’s to be a meaningful part of the day’s conversation,” explains Paige. Social networking etiquette is not flooding someone’s inbox, or posting company specials. Proper etiquette is empowering the contacts in your network.
After meeting with Paige and Kendra, I left with a greater sense of the power social networking can have in a business’s operations. “Facebook, Twitter, and LinkedIn are only the tip of the iceberg,” says Paige. I was thankful that Paige and Kendra took time to guide me through the social networking maze, and provide me with the tools to connect with MyTown Magazine’s audience. While social networking does not replace the value of one-on-one personal interaction, it is a great way to engage in conversation on your audience’s terms – when they are available, and on topics that they choose to engage in.
If you are a small business owner or entrepreneur, I highly recommend calling HHB advertising and asking them to set up a time to present their presentation on social networking to you and your business associates. They are one of the first, if not the first, advertising agency in Middle Georgia to receive social media certification on inbound marketing principles. Thanks HHB Advertising – your expertise and guidance is greatly appreciated!
HHB Advertising is located at 1873 Hardeman Avenue, Suite A, Macon. To receive more information, call (478) 464-0272 or visit www.HHBAdvertising.com. Join them on Facebook under “HHB Advertising.”
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District Seeks Community Input for New Early Childhood Learning Center
As part of the Bibb County School District’s 2005 Capital Improvement Project, a new Early Childhood Learning Center opened in August 2009. The Board of Education has formed a naming committee to seek suggestions for the facility’s new name from the community. If you have a suggestion for the name of the new Early Childhood Learning Center, please send it and a brief description of the name’s significance by Monday, September 28, 2009 to:
Attn: Shirley Fussell
Office of the Superintendent
484 Mulberry Street
NewTown GetDown: A Networking Event that Brings Professionals Together!
Submitted by MyTown on Tue, 2009-09-22 10:15
By Adam Mauldin
Intern with MyTown Magazine
Last Thursday, braving the heavy rains that hung over Macon, more than eighty people gathered in the Georgia Music Hall of Fame for the inaugural NewTown Getdown. This monthly event primarily is sponsored by Capital City Bank and NewTown Macon. The NewTown GetDown venue showcased Georgia’s music history, and provided live entertainment by Macon’s own Crankin’ Daddies. “It’s a networking event geared toward young professionals, and business and civic leaders,” said Kris Hattaway, NewTown’s Director of Place.
Unfortunately, young professionals were conspicuously absent from the night’s events. Given that so many influential people were in one place, and in an inviting and open atmosphere, the lacking presence of young professionals in the scene was a surprise. NewTown Getdown provides ample networking opportunities for young professionals. Whether already employed and building relationships, seeking employment, or getting ready to graduate and enter the workforce, networking is key for young professionals, especially given today’s economic uncertainty.
In a little over an hour, I talked to and was able to build a connection with nearly a dozen influential people, with whom I would not have had the opportunity to meet otherwise. While I can be shy at times, I found the venue and the people in it to be neither intimidating nor uninterested in talking with me. I liked that there was food and a cash bar, for those who need some liquid courage. However, I also enjoyed the fact that indulging in spirits was not the purpose of the event.
NewTown GetDown is held every third Thursday from 5:30 – 7 p.m. at various venues in Downtown Macon. When asked why Capital City Bank decided to sponsor this series, Stephen Jukes, local President of Capital City Bank said, “We want to bring diverse people and live music together in charming places around downtown. We want to celebrate what is good about Macon.” I say, let us raise our glasses and cheer for its success, and continued support!
NewTown GetDown: A Networking Event that Brings Professionals Together!
Submitted by siteadmin on Tue, 2009-09-22 10:03
By Adam Mauldin
Intern with MyTown Magazine
Last Thursday, braving the heavy rains that hung over Macon, more than eighty people gathered in the Georgia Music Hall of Fame for the inaugural NewTown Getdown. This monthly event primarily is sponsored by Capitol City Bank and NewTown Macon. The NewTown GetDown venue showcased Georgia’s music history, and provided live entertainment by Macon’s own Crankin’ Daddies. “It’s a networking event geared toward young professionals, and business and civic leaders,” said Kris Hattaway, NewTown’s Director of Place.
Unfortunately, young professionals were conspicuously absent from the night’s events. Given that so many influential people were in one place, and in an inviting and open atmosphere, the lacking presence of young professionals in the scene was a surprise. NewTown Getdown provides ample networking opportunities for young professionals. Whether already employed and building relationships, seeking employment, or getting ready to graduate and enter the workforce, networking is key for young professionals, especially given today’s economic uncertainty.
In a little over an hour, I talked to and was able to build a connection with nearly a dozen influential people, with whom I would not have had the opportunity to meet otherwise. While I can be shy at times, I found the venue and the people in it to be neither intimidating nor uninterested in talking with me. I liked that there was food and a cash bar, for those who need some liquid courage. However, I also enjoyed the fact that indulging in spirits was not the purpose of the event.
NewTown GetDown is held every third Thursday from 5:30 – 7 p.m. at various venues in Downtown Macon. When asked why Capitol City Bank decided to sponsor this series, Stephen Jukes, local President of Capitol City Bank said, “We want to bring diverse people and live music together in charming places around downtown. We want to celebrate what is good about Macon.” I say, let us raise our glasses and cheer for its success, and continued support!
Students at Hutchings Career Center Honored for Outstanding Work-Ethic
Three Hutchings Career Center students were honored as "September Employees of the Month" for their outstanding work-ethic at local businesses and in the classroom. The Work-Based Learning program at Hutchings teaches students valuable job skills as they earn class credit and a paycheck.

(L-R) Lawrence Mink, Hutchings Work-Based Learning Coordinator; Shanell Punch (Business Education); Megan Mosely (Healthcare Technology);
Jeremy Balkcom (Automotive Technology)
Volleyball Team Makes Debut at FPD
First Presbyterian Day School's new middle school girls volleyball team made its home debut in September.
The team is coached by geometry teacher Katrina Hegeman (second row, far left).
The team is made up of middle school girls and the school is hoping the group will form the nucleus of a high school team in future years.
American Pride Bank Presents Symbolic Donation to Wesleyan College
On September 8, 2009, American Pride Bank presented its first charitable donation to Wesleyan College, honoring the college’s legacy as the world’s first college chartered to grant degrees to women. President and CEO of American Pride Bank Richard Cathey and Director of Marketing for American Pride Bank Elizabeth Spear presented the $500 check to Wesleyan College President Ruth Knox during an informal ceremony on the campus.
“American Pride Bank stands on the same values and ethics as Wesleyan College,” according to Cathey. “Seeing great value in investing in the women of the future prompted American Pride Bank to make the donation. Wesleyan educates outstanding women, the same women that American Pride Bank is eager to see participating in the community and leading us in the future.”
One Man, Every Word, One Great Performance
On Sunday, October 4, 2009, Music and the Arts at Vineville United Methodist Church will present a one-man, live dramatic performance of the New Testament, "Gospel of John," in its entirety featuring Atlanta-based actor Brad Sherrill. Since its premiere in 2000, The Gospel of John has been performed over 500 times in churches, cathedrals and professional theaters across the U.S., Canada, the U.K.
GEORGIA SPORTS HALL OF FAME ANNOUNCES 2010 INDUCTION CLASS
The Georgia Sports Hall of Fame’s Honors Court met on Thursday and selected Al Ciraldo, Edward Everett, Ernie Johnson, Sam Mitchell, Larry Rakestraw, Ronald Simmons, and Suzanne Yoculan as the GSHF Class of 2010. These 7 individuals were chosen from an eligible pool of 252 nominees as those men and women who best exemplify the tradition of sports excellence in the State of Georgia.
Mercer Center for the Teaching of America’s Western Foundations Announces Fall Lecture Series, Spring Conference
Mercer’s Center for the Teaching of America’s Western Foundations will hold its second annual lecture series on the Macon campus, including three lectures in the fall and two lectures and a conference in the spring, all built around the theme, “Republics Ancient and Modern.” The series will feature some of the nation’s most renowned scholars in the history of political thought, organizers say. The first lecture in the series is Oct. 1 at 6:30 p.m.



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